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By David Michael

 In the last decade or so and until the present, you’ve seen a wide selection of viral marketing examples come and go with varied levels of success. So why is viral marketing such an effective marketing tool? How does it work?

The Essence of Viral Marketing as Illustrated by Viral Marketing Examples

Viral Marketing, simply put, is a marketing strategy that depends on people in a social network to pass along the marketing message of a product or service in a format that can easily and rapidly mushroom like a pandemic; which is why it is called “viral”.

To learn more about viral marketing and to access fantastic viral marketing examples click here and download your free videos from social media marketing blueprint.

How important are Viral Marketing Examples?

To create examples of effective viral marketing campaigns, the number one thing marketers should do is define a viral marketing strategy. Determine your business goals and who your target audience will be. You can then plan on what medium to use for your viral campaign. (For example, your target market are teenagers and young adults ages 18-35 and your goal is to get 3000 of them to post comments on your website; it will be easier to influence them if you offer a free Web Hosting Quick Guide for every sign up.)

To create a successful viral marketing campaign, it should be fascinating enough to motivate your target audience to pass along the message. Create your viral marketing examples using this principle; and then look for ways to share and spread the content, eventually turning it viral.

The reality is viral marketing has turned from a barely recognized Internet phenomenon into a powerful multi-million marketing strategy, utilized by marketers and brands all over the world.

Watch this http://www.youtube.com/watch?v=RLpOjXOMFkg video for another example of the huge success of viral marketing, which was created on the principle of using a unique selling proposition as the viral marketing campaign owner use their http://www.youtube.com/watch?v=RLpOjXOMFkg penny sale

You should check the following viral marketing examples to make yourself familiar with how the whole system works.

1. Coca-Cola Zero: Viral Marketing Example That Used Curiosity

Only a link and the date April 1 were displayed. But it was enough to get people curious. Forums and blogs began to feature discussions about what “Zero” means.The instant sucess was overwhelming; people eagerly waited in anticipation for the debut of the new Coca-Cola blend.

The human’s innate curiosity was what made this viral marketing example a huge success in recreating Coca-Cola.

Check this example and find out how curiosity can be a powerful element in viral marketing. If youre looking for a sure fire viral marketing strategy; create one that stirs curiosity in your target market.

2. The Million Dollar Homepage: Viral Marketing Example That Used People’s Susceptibility to Cheap Advertising

When Alex Tew was trying to find a way to raise funds for his university education, the concept of the $1 per pixel viral marketing strategy sounded dowright crazy. He never thought it would turn out to be one of the most brilliant examples of viral marketing.

You can see just how fantastic the concept is if you go to this homepage.

The idea was to sell all one million pixels of which the homepage was made, at $1 per pixel in 10 X 10 portions and produce US$1M for the creator. In the end, Tew made a fortune and to this day, his successful viral marketing strategy is still one of the most popular and has inspired many to follow suit.

Have you got an idea about selling something dirt cheap that sounds too crazy? Why not use it to create a viral marketing strategy? You never know, you could become a millionaire, too.

3. Hotmail: Viral Marketing Example That Used Free Services

The story of the Hotmail phenomenon is as hot as its name and it’s one of the unsurpassed viral marketing examples ever told. It’s Internet viral marketing at its finest and best!

And it had the simplest principle that anyone can easily follow: First, give away free email addresses and services; and second, attach a simple tag at the bottom of every free message sent out: “Get your private, free email at http://www.hotmail.com”

People love freebies and you can always count on this technique to yield successful results. Giveaways, such as free software that are functional and useful, for example, always does the trick. You can easily use these freebies to spread your marketing message through sending e-mails to friends with a link provided at the end of the message.

Learn the principles that made these viral marketing examples a huge success, by simulating their marketing strategy.

Get further details about viral marketing and more viral marketing examples. Click here to access your free videos from social media marketing blueprint.

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